Doritos

Doritos is a brand of flavored tortilla chips produced since 1966 by the American food company Frito-Lay (a division of PepsiCo, Inc.). Doritos are sold in many countries worldwide.

Originally produced and marketed only as tortilla chips and sold in red bags, over the years Doritos have produced new flavors and corresponding different bag colors. An all-new Doritos look premiered in December 2005, although Doritos' pre-2005 logo was introduced for the Canadian market in 2006, as it is still used for the Mexican market.

The Doritos brand is also known for its marketing campaigns, which have included many television commercials featuring the late Avery Schreiber as well as product placement in movies such as Wayne's World.

The brand name seems to be loosely derived from the Spanish word oro for gold (or dorado for gilded) and the diminuitive suffix -ito meaning small (therefore orito without the D would mean little gold). It also rhymes with other Frito-Lay brand names Cheeto, Tostito, and Frito (which is the Spanish word for fried), so the term fits in with the larger corporate theme.